Execute iCEP’s Strategic Communications plans for internal and external stakeholders through research, analysis, benchmark current trends and development and execution of communication and brand reputation strategies, ensuring compliance to brand guidelines and communications governance are in place, develop and manage Public Relation communication activities, plans and schedules, and manage stakeholders to improve and maintain public perceptions and create brand loyalty, brand credibility and elevate the stature of iCEP’s brand and reputation.
Key Accountabilities
1. Corporate Communications- Delivery of iCEP’s key messages through research, study and propose for the implementation of effective communication plans and schedules, public relation communication activities for internal and external communications and develop content for website and facilitate communication messages from senior leadership to strengthen, elevate and amplify iCEP’s brand as an innovative and progressive solutions partner.
2. Brand Management- Support iCEP’s brand building efforts through research, analysis, implement and execute brand plans, monitor market trends and conduct competitive strategic analysis for the brand, effective brand positioning, areas of improvement for the brand and execute promotional activities to promote iCEP’s brand growth and the events that it organises with the end in mind to build credibility and have a competitive advantage in the market.
3. Brand & Communications Governance
- Monitor and ensure brand compliance in all communication by ensuring consistent branding and compliance to branding guidelines to ensure a seamless and consistent branding experience to improve and maintain public perceptions and create brand loyalty, brand credibility and increase brand equity of iCEP's brand and the events it organises.
- Study, analyse and develop brand reputation plans by promoting and marketing the reputation of iCEP’s brand, develop reputation crisis management plan, study and monitor brand reputation across the media and internet to elevate iCEP’s brand presence to create a positive, reliable and trustworthy brand image of the company and the events it organises.
5. Stakeholder Management - Build and maintain good working relationship and rapport with relevant stakeholders through syndication and engagement for updated information which will be incorporated in various communication platforms to elevate iCEP related event’s brand presence and to further help build and strengthen its reputation.