Lead and manage content strategy for international and domestic conference which includes content requirements, content deliverables, content subscription, conducting content qualitative analyses and content integration to ensure achievement of the overall objectives and goals of marketing department in maximise profits, value creations and sustainability for iCEP.
Responsibilities:
1. Conference Structure and Content Management
- Lead and manage the overall implementation of content strategy, plans and standards for conference which includes overseeing content requirements, content deliverables, content subscription, conducting content qualitative analyses and content integration to cascade and market corporate and business information for various target audiences in promoting positive and appreciation of iCEP’s brand and safeguard iCEP reputation for internal and external stakeholders in accordance with iCEP’s Statement of Purpose and Brand Positioning.
2. Speaker Management- Lead and manage all activities related to speaker management including issuance of formal invitation letters, correspondences with speakers, logistic arrangements and all speakers’ requirements across multiple sessions for both pre-event and onsite. When necessary, plan and coordinate abstract submission and the selection of speakers from the Call of Abstracts as well as other speaker related materials such as biographies, presentation materials and delivery of logistic details.
3. Conference Proceedings Management- Lead and manage the execution of all onsite conference proceeding activities including conference sessions, speaker’s movement, emcee management, volunteer management for technical programme through monitoring the speaker presentations and rapporteur activities.
4. Conferences/Events Narratives
- Lead and manage conference/events narratives through conducting research on industry-related topics, generating ideas for new content types and proofreading articles before publication to enhance attractiveness of the conference/events and promote positive perception and appreciation of iCEP’s Brand.
5. Content Subscription
- Lead and manage content for subscription services and view on demand by creating and publishing a quality and update content through digital platform to encourage viewership and engagement, ensure consistency of messages and promote positive internal perception and appreciation of iCEP’s brand.
6. Benchmarking and Performance Management- Lead and manage the implementation of industry benchmarks and best practices to provide a wholesome and strategic recommendations to the Management on progressive solutions for ongoing and future content strategy and plans to promote positive perception and appreciation of iCEP Brand and safeguard iCEP’s reputation amongst internal and external stakeholders.
